Why the Aviation Industry Needs to Outsource Social Media Management

There are indisputable benefits of using social media as a marketing tool. With billions of regular worldwide users, social media platforms are growing increasingly powerful, and offer aviation businesses enhanced opportunities to connect, interact and attract new customers through regular, strategic and planned engagement.

Typically, according to a recent social media marketing study, as many as 64% of marketing teams spend six hours or more on social media platforms every week. 91% of these teams indicated that this level of focus produced the greatest exposure.

For aviation businesses, regardless of size, finding spare hours within an already busy week of business development and operational management can be almost impossible, particularly when the provision of a dedicated social media strategy is required. Outsourcing social media management is not only a viable solution but can also prove to be an essential part of the marketing program and leave operators to focus on the core business model.

What should aviation businesses be outsourcing to social media managers?

Using social media platforms for dedicated aviation industry marketing involves much more than simply creating posts and responding to comments. An external social media manager or agency will provide a comprehensive, detailed approach to a marketing strategy, handling:

Preparation of social media strategy - including post calendar, content types, consumer influence and keyphrase research.

Engagement - response and conversation with industry professionals and potential customers.

Branding consistency - a crucial step to ensure consistent branding and voice across all channels.

Channel monitoring - it is important to maintain a regular eye on channels to ensure healthy response times, interaction with shared posts and more.

Content marketing - the development of original content for industry-specific social media promotion.

Customer service - social media platforms can prove to be a valuable resource for customer service engagement, providing swift responses to complaints or questions.

Competitor research and monitoring - it is important to follow industry influencers and competitors, and to recognise the value of content-sharing, commenting and maintaining a view of industry activity.

Campaign tracking and analysis - constant tracking and analysis of data is critical to monitor the performance of content to ensure continued success or reactive updates.

The social media industry report also indicated:

  • 88% of respondents received increased exposure through use of social media platforms
  • 78% saw increased web traffic
  • 69% reported increased customer loyalty.

How to find the ideal social media outsourcing agency

Although social media agencies operate within many industries, it can be prudent for businesses within the aviation sector to work with a dedicated niche specialist to ensure the right approach which will maximise the opportunities for reaching the target audience and grow the business model.

Working closely with your chosen social media team will be an essential part of the strategy, and dedicated niche specialists will review your current social media profiles to determine the best route to follow within your plan to attract the right interactions and ultimately, customers.

Be prepared to keep your social media team up-to-date with the workings of your business. This will be crucial to enable them to respond and build your content strategy accordingly. This is also why it is important to select a team or agency that you are comfortable working with on a regular basis.

At Averma Aviation, we understand the challenges and pressures placed on the aviation industry by security threats, advancing technology and solutions and by increasing mandatory regulatory requirements within essential airport processes. We work closely with our clients to maintain healthy interactions and consistent branding within social media platforms that are carefully selected to gain maximum exposure to a specific target audience.

Through comprehensive consultation, strategic planning and development of the right content, we build engagement, branding consistency and business connections that fit perfectly within a framework of social media marketing across your entire network.

Contact us to discuss how we can give your aviation business the social media marketing strategy it needs to deliver enhanced presence, while leaving you to focus on your core business model to increase operational productivity.

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