How Much Does Social Media Strategy and Marketing Cost?

Outsourcing a social media marketing strategy can prove to be the ideal solution for many aviation businesses, as the level of commitment required can be significant, sometimes even a full-time endeavour.

Time and budget are often two of the biggest considerations for businesses of all sizes, and the cost will vary considerably, depending on, but not limited to:

• The experience levels of your chosen social media management agency
• The size of your business
• Your current social media strategy
• Your goals and expectations

Recently, an industry professional commented that a social media marketing strategy could cost anywhere between £1,000 and £20,000. This does not help business owners trying to determine a budget, but working closely with a professional agency in the early stages of your partnership to reach an affordable marketing budget that will deliver results is the first important step.

Be realistic and make regular contact with your agency or freelancer

At the start of your social media marketing journey, allow your agency to suggest the best platforms for your aviation business. Depending in which sector you operate, different social media platforms may perform better for you than other businesses.

Therefore, it can be of benefit to the aviation sector to choose an agency or freelancer that is familiar with, or specialises in, your industry.

It is also important to meet with your agency regularly, especially in the early stages, and discuss your budget and strategy based on the results and insights gained from drilled analysis. As social media marketing often interacts in real-time, analysis is critical to ensure that the budget is spent in the right ways to create engagement, and failing campaigns can be spotted in good time - updated or removed – to make the best use of the budget throughout the month.

How Averma Aviation can help with the cost of social media marketing

Averma Aviation understands the challenges, mandates and operational complexities of the aviation industry, and can make enhanced decisions for your social media marketing campaigns using our knowledge and experience.

We work with you to determine the best way forward for your business and can potentially save you thousands of pounds in wasted annual budget by knowing in advance who and where your target audience is, how we can reach them and through which social media platforms.

Contact Averma Aviation today, and let us help maximise the benefits of business marketing on social media while helping you to manage bottom-line budgeting.