What Makes Your Aviation Product Stand Out from the Crowd?

An important focus in all online marketing must be how to make a new product stand out from the competition. What is it about a product that makes it more popular than another, however similar it may be? Is it about branding and reputation or is it about how and where the product is marketed?

Here at Averma Aviation Marketing, we know it is about a combination of things, and we are committed to ensuring that we understand exactly how and where your product will be best placed for the aviation industry.

Let’s take a closer look at the age-old question – what makes things popular? – and see if we can shed some light according to both traditional and modern marketing values and find some insights into how a product launch could be addressed to give maximum reach and impact.

Creating a trigger campaign

Some internet marketers work on one-off promotional marketing, which has been cited by some of the top industry professionals as the equivalent of binge drinking – a great way to spend a lot of money, quickly and ineffectively.

The creation of trigger campaigns can provide the answer to driving potential buyers to the new product sales funnel, where your entire strategy is carefully and strategically planned, and a follow-up process is already in place.

To do this, Averma Aviation Marketing address each part of the trigger campaign closely:

Creation of a launch campaign – including the production of targeted, concise content, such as landing pages, product specifications, technical information and so on. We can create content for you, or we can work with you and the content that you provide.

Creation of a thorough, integrated system of aviation marketing channels – carefully selected to provide relevant information to different audience sectors on a regular basis. This is the crux of trigger campaign creation and distribution, keeping your aviation product in front of the people that need to see it, at a frequency that works within your industry sector.

Creating social currency

Averma Aviation Marketing believes that the most successful aviation marketing campaigns have a unique angle that gains ground over the competition.

Thinking outside the box is a skill most marketing professionals need to possess in order to extract unique value and character from a product. Finding this way of thinking can help to then leverage the unique value to make the product not only more interesting to the potential buyer, but also to help it to stand out from its competitors.

Getting to the bottom of your new aviation products’ uniqueness can open doors once the launch is underway. We create social currency to engage potential buyers and prove to them that the product is special – that its uniqueness is exactly what they have been looking for – that it will make life easier – that it will give them some insider knowledge. Giving a specialist product social currency enhances unique value and this is what is needed to help people interact and engage with your product.

Invoking emotion in aviation marketing

It is a valuable exercise to find added benefits of the product that fall outside its intended professional purpose, particularly when you initially feel that there are none.

Encouraging the potential customer to garner a subjective view of the product is the key to the suggestion that the product is in some way going to improve the life of the buyer. This may seem almost odd in the aviation industry, but many products are specifically developed to make the operational environment of an airport, for example, much more streamlined and efficient, leading to a greater capacity for productivity, which in itself is a significant benefit.

Although the focus remains firmly on the technical advantages, an element of emotion can still contribute if approached in the right way by a knowledgeable marketing team. This is why Averma Aviation works closely with our clients to really get to know the products, services and benefits they bring.

Building practical value

A significant element of marketing for the aviation industry can be the introduction of additional value in terms of resources. The creation of shareable web ‘items,’ such as a technical data sheet, a white paper or an informational or instructional video can help to build practical value and enhance branding if marketed correctly and distributed in the right places and channels. This type of strategy is invaluable and can help to increase brand credibility.
Whether building a product launch campaign or simply strengthening the value of your current services, products and assets, these powerful principles can give your brand additional value when a part of the marketing strategy.

Averma Aviation understands, through combined experience and industry knowledge, the importance of using powerful principles within a sound digital marketing strategy. Talk to us about your new aviation product launch, or your current portfolio, and let us help you to strengthen your approach to marketing.