The Role of Social Media in the Aviation Industry

The significant and impressive growth of today’s social media platforms simply cannot be ignored in terms of business marketing, and the aviation industry is embracing this growth along with every other sector, harnessing the benefits of real-time interaction on a truly global scale.

The wide adoption of a social media marketing strategy across the aviation sector has reflected this recognition, and let us take Twitter for a perfect example: airport operators around the world use this medium to convey important information such as:

• Flight updates
• Flight delays
• Traffic alerts
• Special retail offers within terminal areas
• Security alerts
• New technologies
• News
• Parking management
• And more.

Increased use of personal devices by travellers

As the use of personal devices also skyrockets, consumers and travellers are using phones, tablets and e-readers to comment on events as they happen, post travel photos and share information in real-time, and aviation businesses are realising the importance of the role of social media across the entire industry.

Airport operators and other aviation businesses are coming under increasing pressure to keep up with these trends and understand the importance of dedicated planning and strategy to maintain a consistent, engaging presence within the most prominent social media platforms.

How to build a successful social media strategy in the aviation industry

Today’s social media strategy needs consistent branding, but it is not simply about brand awareness. As pressures and operational mandates increase, and passenger experience grows in importance across the airport environment, it becomes critical to address marketing strategies that will serve the goals of any business or organisation seamlessly, regardless of size.

Tracking and analysis is an enormous part of strategic marketing, and social media, with its real-time capabilities, requires almost constant monitoring to ensure success.

Within the aviation industry operational management is critical, and outsourcing social media management is one way to ensure that the entire process, from planning and strategy through application, to analysis of data and reactive maintenance is monitored and managed at every step, while you focus on your operational obligations.

How Averma Aviation Can Help Your Aviation Business

The team at Averma Aviation specialise in the aviation industry, and have the knowledge and experience to fit into your current marketing team and hit the ground running with your social media strategy.

Our approach is proactive, and we will help you from the very start with an understanding of who and where your customers are, how we can reach and engage them, and how best to keep them coming back for more.

Let us help your aviation business to broaden its reach and engage its customers, both old and new. The role of social media marketing within the aviation industry is critical, let us show you how you can harness its power to impact your business.